Kpop Demon Hunters: An (not mental) Extended (and excited) Breakdown

This is going to be disorganized, rambly, and way too long, but…my mom keeps asking me to somehow say all the things I said to her while showing her the movie, but on video (too long, I tried!) or in some other way she can share with her husband and friends, because she feels like the movie wouldn’t have had the same impact on her without it. That touched me a lil bit, ngl, and so I wanted to try!

I don’t have a perfectly polished thing put together with which to do that, but I don’t know that I’ll ever manage one, so I’m gonna share this, because it’s what I have! 😅💖

(I’ve written it in “purple girl” “demon boy” style references to characters rather than using their names a lot of the time, because I know that at least my mom had trouble following so many names at first.)

Disclaimer: I’m a disabled, brain-damaged person who does not have any expertise in Korea or Korean culture, I don’t speak Korean, and I am not Korean myself. (Mostly Italian, some Irish and German and other European shenanigans in there.) The closest I’ve got are some adopted Korean cousins, sorry.) I do have a BA in (mostly cultural, focus on folklore and identity) Anthropology, and an MFA in creative writing (focusing on popular fiction and poetry,) and I feel *fairly* comfortable talking about my views from that perspective—but again, I’m not Korean, and Korean things are not My AreaTM, so if anything is incorrect or off-base, a) I’m very sorry, and b) please let me know and gently correct me!

⚠️ MAJOR Kpop Demon Hunters plot spoilers ahead, because there’s literally no way to talk about why it is what it is without them, oops ⚠️

So! Here we go.

A screencap from the movie: the shadows of the HUNTR/X girls are superimposed over glowing smoke

I am not, in general, a kpop fan.

I loathe CG animation, and it usually makes me feel motion sick to watch. 

I cannot blame anybody for seeing all the Kpop Demon Hunters hype and going, “eugh, no thanks; something that appeals to that many people in the mainstream can’t actually have any substance.” 

However…it has become my favorite movie. 😆🫣😂

Despite me not liking, or even really knowing anything about, kpop at all, as well as *hating* CG animation.

And that takes a *lot* to overcome, so I the fact that it *has* become my favorite, (and this insanely deep of a special interest,) is kind of absurd, and I *wanna explain why*, even if just for my own enjoyment. 😂 

A screencap from the movie: Zoey roars her rap lyrics into the face of an opponent rapper

So, the thing is, I got into it before they had done a ton of advertising (I was part of the insane, “inexplicable”—word of mouth among both delighted Koreans, and Asian expats in general, as well as folklore and mysticism academics *worldwide* isn’t inexplicable, but okay, sure, people—five week balloon in viewership; not quite ahead of the curve enough for hipster cred, not far behind it enough to be influenced by the movie’s mainstream popularity,) and so the lens I viewed the movie through was one of academic curiosity about the content, and wasn’t really tainted by fandom opinions or public popularity. 

A screencap from the movie: HUNTR/X fans scream and cheer excitedly before a show

And while I’m SO glad people are stoked about it, and want them to keep watching and supporting it for *whatever* their reasons are, I *do* wish my less-mainstream-oriented friends weren’t so put off watching it by the immense swell of mainstream interest, (especially from children and heart-eyed teenagers who can only see it as a romantic plot,) and could watch it through the same lens I was able to. 

SINCE THEY CAN’T, I keep ending up finding it *deeply frustrating* to not be able to easily drag them into watching my favorite movie—and even when some of them do, they inevitably watch it without really paying full attention and absorbing the details, and they’re like, “yeah, cute movie, catchy songs, whatever.” 

It causes me 😩🤌🏼✨ *nearly physical pain*.

A screencap from the movie: Mira, towel on her head, drags smears of green glitter over her eyes and down her cheeks while screaming ferociously

Because what I want to explain to them, in a way they can hear, is: 

The stuff the wider world of (especially kiddos, whose brains aren’t even developed enough yet to be *able* to critically consume their media, so sincerely *zero* shade to them for not doing so) mainstream fans are squealing about is not only *not* why I love the film, it’s also largely—at least by my own assessment after watching it and reading about it…an autistic special interest amount, but totally feel free to watch and read and discuss and have your own opinions, these are just mine—*inaccurate*, in terms of understanding what the movie was trying to convey, especially anything that’s not *explicitly* spelled out with blunt words about it onscreen.

A screencap from the movie: fans scream and cheer, their eyes turning to hearts and sparkles, as they watch the Saja Boys perform

(But also, the movie predicted those fans, and shows *so much love for them*, whether they grasp all the nuance in the plot or not—they are represented by the Saja Boys’ earnest fandom in the movie. And I wanna be clear that I’m not dissing them; they’re why this IP might *actually get more content*, and I love them for that alone.) 

A screencap from the movie: a phone screen shows fans posting about “RUJINU?! Playing footsie?!” over a photo of Rumi and Jinu’s feet near each other—when in fact Rumi had been stamping on Jinu’s foot in outrage

Okay…so, my 2 MAIN issues with how the movie keeps getting advertised and portrayed now that it’s caught on with the full mainstream population—

First, it’s not a children’s movie. The fact that it’s a colorful, animated movie doesn’t make it for kids, much like how anime isn’t *all aimed at children*.

A screencap from the movie: Abby Saja’s shirt buttons rip off and his shirt flies open from the sheer power of him flexing his abs

It’s a *family friendly* movie that covers some heavy, adult themes, but does so in a way that kids will miss, while adults can follow.

A screencap from the movie: Zoey’s eyes have turned into buttered corn on the cob due to how hot she finds Abby’s abs

The characters are *not kids*, the “girls” are canonically in their mid-20s, and the “boys” are immortal demons, who, for the most part, cannot die—even if they girls “kill” them with their spirit weapons, just respawn in their demon dimension/the Korean underworld, sorta.

A screencap from the movie: a demon dissolves into pink fire as it is slain with a spirit weapon

Every single named character in the film is a full adult; the Huntrix girls are canonically in their 20s (as a shoutout to EJAE for getting told she was “too old” to be a kpop idol in her 20s,) and the Saja Boys are, again, *immortal demons*; Jinu alone is 400 years old. 

A screencap from the movie: a flashback to Jinu’s life as a musician over 400 years ago

As my nesting partner pointed out: if it were a video game, Kpop Demon Hunters would be rated “E for everyone.”

Second…the movie is NOT a romance. 🤦🏻‍♀️ Like…at all??

People (especially young fans online) act like it’s a romance????? 

A screencap from the movie: an overenthused “Rujinu” fan stares and smiles unsettlingly at Jinu and Rumi, asking if they’re whispering together (in a romantic way) and says, “Your secret’s safe with me.” Rumi and Jinu are not whispering romantically, he’s trying to manipulate her about her demon side.

But it is NOT, 😩 and the reputation it’s getting for being one as its global child and mainstream popularity swells due to the pretty colors and catchy songs does *not* spark joy for me. 😭😭

It’s HIGHLY platonic-focused and queer-coded. 

A screencap from the movie: Mira, Zoey, and Rumi talk over dinner in their shared home, wearing pajamas; Zoey reaches out an arm to squeeze Rumi’s shoulder comfortingly

Like…REALLY INTENTIONALLY. 😆 That’s not just me saying it, either; the co-director, Maggie Kang, has said she *wrote it that way on purpose*, and it even says so *very* bluntly in the main Wikipedia article on the movie, it’s not even *hidden*. 😆😂😭😩🤌🏼✨

A screenshot of text from the main Wikipedia article on Kpop Demon Hunters

Like…4/5ths of the relationships focused on in the movie are between people who have (queer)platonic or familial bonds, not romantic ones—

  1. Purple girl’s relationship with demon bad boy—which, yes, *is* admittedly very *pre-romantic*, but it *never goes that far*, and in *not* going that far, it addresses the fairly universal—whether a childhood best friend who moves away, or an adult situationship that ends in heartbreak—experience of, “a person I had deep attachment to is gone from my life…why? what even *were* we to each other? did it *count*? were we ever anything meaningful to each other?” 
  2. Purple girl’s relationship with her (subtly manipulative, very morally grey, largely because of her own, more conservative, traditional views) foster mother—who is *hilariously* murder-lesbian-coded, and was seemingly in love with purple girl’s (dead) mom, and bitter about purple girl’s existence in the first place; 
  3. More subliminally, purple girl’s relationship to her dead mom and dad—without it being stated super explicitly, it’s…very clearly chalk-outlined, for the adults to pick up on, that her foster mother *absolutely* let her assume the worst about the circumstances of her own conception, ie that it probably was involuntary on her mother’s part, (and specifically indoctrinated purple girl to believe that demons can’t and don’t have feelings, which is untrue, since they’re primarily controlled by the Big Bad Boss Guy through their own shame;)
  4. Purple girl’s relationship with her fellow bandmates (let’s call them pink and teal)—who love her deeply, but whom purple girl’s foster mom has (vehemently) indoctrinated the purple girl to hide her half-demon nature (depicted as dark, almost bruise-colored lightning-like patterns on the skin) from; and, in a smaller way, 
  5. The 3 main girls’ relationship with their (short, chubby, gloriously NOT comic relief, deeply lovable) manager guy, who is a sort of stand-in uncle/big brother/soft masc figure in their lives, when they’re otherwise surrounded by either family or objects of attraction/annoyance—he gets his own mini arc about his usefulness and self worth.
A screencap from the movie: Bobby’s phone screen shows the Saja Boys’ lion logo and the words “JOIN THE PRIDE!”

The *main* emotional arc of the movie is to explore the question, “would my friends and family still love me if they knew who I really was?” 

A screencap from the movie: a half-transformed demonoid Rumi weeps and pleads for the other HUNTR/X girls not to leave her behind

and even more explicitly, “would they still want me around if they knew how dark and dirty and deviant I really am under my masking behaviors?” 

A screencap from the movie: Rumi pulls down the zipper on the collar of her shirt, showing her demon patterns having spread to cover her throat

Yes, the purple girl and the bad boy have a deep and complex connection!

No, they never even confess or kiss. 🤦🏻‍♀️

They in fact just…awkwardly make friends with each other while (obviously) having (at least aesthetic) crushes on each other, and clearly not knowing how to behave authentically while doing either thing, but each desperately wanting to *figure out* what authenticity with *anyone* would look like for them??

4 screencaps from the movie: Jinu and Rumi’s reaction faces when finding out a fan ships them together romantically

They *do* sing at each other about facing the shame their traditional Korean upbringings and also generational trauma have instilled in them about themselves together, with each other’s support, and feeling very seen and heard by the other, and do hold hands briefly while floating in the sky and singing about it. 🤷🏻‍♀️ That’s…literally the whole romance. 

A screencap from the movie: Jinu and Rumi hold hands in while floating in the sky

If that *were the plot of a romance story*, it would be deeply unsatisfying and…just…bad. 😮‍💨

However, it’s *not* a romance story! It’s a “we threw in a romantically-coded subplot so the straights would watch our obviously queer as fuck movie” story (kinda like “The Road to El Dorado,” tbh—and also, Maggie Kang *will not shut up* about the intentional queercoding and platonic life partner focuses in the movie—I love her—which is part of why the studio originally *didn’t think it would be successful* and sold it to Netflix,) 

A screencap from the movie: Rumi and Jinu’s demon-patterned hands almost clasp

and a “we threw in pretty, color-coded, anime-ish-looking hot people so the non-Asians would actually watch it and relate to the characters as if they were white, therefore culturally humanizing us while we get away with making a movie that is a love letter to Korean culture while still addressing how it needs to change” story.

A screencap from the movie: the Saja Boys and HUNTR/X both stand on a stage

Demon bad boy does sacrifice himself to save purple girl at the very end! 

A screencap from the movie: Jinu blocks a blast of Gwi-Ma’s power with his own body, keeping it from striking Rumi

Buuut he’s also a morally grey, self-serving asshole who betrays the fuck out of her to get himself out of very literal PTSD flashback hell first, and actively kills a lot of people first, and is *not* saving her because he’s in love with her and love conquers all, or whatever. 🤦🏻‍♀️🤦🏻‍♀️

A screencap from the movie: A blank-faced Jinu snaps his fingers to dismiss the demon copies of Mira and Zoey he used to betray Rumi

It is largely *very* clearly portrayed to anyone who isn’t viewing it through a Twilight-fogged lens that he sacrifices himself to save her because 

a) her choice to stand up in her own skin at the end in spite of her own “demons”, aka shame, along with overwhelming battle odds, and betrayal by everyone who claimed to love her, *inspires* him to face his own demons and shame for the first time, like she did;

A screencap from the movie: Jinu looks on as Rumi takes a huge blow from Gwi-Ma but refuses to give in

and 

b) because his demon form being obliterated by the Big Boss Bad Guy would, ultimately, free him from his endless-feeling (400 years so far) very literal PTSD flashback hell, *whether purple chick wins the battle or not*, which means he does actually get the reward of the freedom he wanted from the beginning of the movie (even if it’s not the reward heart-eyed teenagers wanted to see; they always want a *kiss*. 🙄😮‍💨)

A screencap from the movie: Jinu’s form begins to erode and dissolve under the assault of demonic fire from Gwi-Ma.

The movie’s theme isn’t, “they end up together despite everything, because this is a romance and that’s how the genre works,” 

or even, “he sacrifices himself to save her because love conquers all”, 

NO—

it’s “casting off shame and self-loathing is the only way to truly know if you’ll be accepted and loved by anyone, including yourself,”

A screencap from the movie: the HUNTR/X girls are surrounded by rainbow energy from their loving fans as they cast of their shame and accept themselves and each other as they are

and, “giving people a chance is not the same as letting them ruin (or take) your life to have that chance,”

A screencap from the movie: Rumi holds Jinu at swordpoint

and, “do not just blindly obey adults telling you to keep secrets,”

A screencap from the movie: Celine holds her hand over a young Rumi’s sleeve, covering the place where her patterns are, speaking in her ear

and, “even if they have feelings for you, people will often betray you to pursue things to their own advantage anyway,” 

A screencap from the movie: Jinu rounds angrily on Rumi, his patterns and eyes flashing with anger

and, “the only way to really save anyone from their own darkness or weakness is to show them what doing better *looks like* and how to *get there*,” 

A screencap from the movie: Rumi, flanked by Mira and Zoey, holds her head high, her patterns flashing rainbow colors, and marches into battle while Jinu (offscreen) looks on

and, “it’s okay to be attracted to hot bad boys, but do not let that attraction color your decisions or your actions”, 

A screencap from the movie: Zoey’s eyes pour erotic popcorn into her upturned bucket hat; Mira leans over and munches on the popcorn as well, both of them ogling the Saja Boys intently

and, “don’t fucking *have* kids if you’re not prepared to love *whatever* and *whoever* they turn out to be,”

A screencap from the movie: Rumi holds up her spirit sword and begs her foster mother to end her life

and, “ancient tradition can be beautiful, but it still has to make room for modern people to live full and authentic lives,” 

A screencap from the movie: the original Honmoon rips apart in Rumi’s wake as she trudges miserably onwards

and, “even if a hot predator is just your type, they’re not worth losing yourself or letting them hurt other people,”

A series of 6 screencaps from the movie: Mira and Zoey each face and slay their demon crush

and, “(especially men) you are only as villainous as you *choose to continue to be*; if you make an authentic effort to *do better*, you will be *loved and cared for better*”,

A screencap from the movie: Jinu in demon form

and…I could keep going for like an entire thesis, I’m not even kidding. 😆😂😭 

[IMO in a *fandom* way, the 3 girls are also hella in a polycule, (this is such a popular headcanon that “polytrix” is a major pinnable feed on Bluesky, lololol, the art is so CUTE 😭🤌🏼✨) but that’s a fandom thing, not me just commenting on the actual textual and subtextual substance of the movie itself, which is what I’m otherwise mostly trying to keep to. 😆 Also on a personal/fandom level, I relate to Zoey, the half-American teal one with black hair, waaaaay too hard. 😂😭]

A screencap from the movie: all three HUNTR/X girls hold hands together

AND THEN YOU GET TO THE ANTHROPOLOGY AND FOLKLORIC AND VISUAL BITS! 

A rumor went around a while back that genAI was used to make parts of it, and because I liked it SO MUCH 😭 that I didn’t want it to be true, (it wasn’t, got debunked 2 days later by somebody bilingual revealing an AI translation error of a Korean news article, 😂) I dove into researching *every aspect of how it was made* to see what I could see. 😆 

I now know SO MUCH that I didn’t know I didn’t know (and there’s more still to read and learn,) and I love the whole thing, as well as the team that created it, EVEN MORE. 😭💖🙌🏼💖😭

A screencap from the movie: fans looking up adoringly at the HUNTR/X girls after their final battle

A big thing to understand is: these girls are Korean bardic warriors. 

You do not need to like or know anything about kpop for it to make sense (though a basic familiarity will add more nuanced understanding, for sure.) 

The kpop idol thing is just a contemporary framing device to make it appeal to a wider audience, because “Korean bardic shaman women” sounds like a very niche documentary about old Asian ladies living in the hills and muttering about ghosts. (I would watch that, tho, tbh.) 

A screencap from the movie: the original 3 demon hunters floating aloft, holding their glowing spirit weapons

The tiger and magpie animal companions from the movie are actually figures from historical Korean minhwa, the satirical art/political cartoons of their day. 

A screencap from the movie: the blue tiger, Derpy, and the 3-eyed magpie, Sussie, rise up from behind floral shrubbery

The cross-eyed, derpy blue tiger represented the wealthy nobility: supposedly a majestic beast by birth, but actually generally a complete dipshit. 

The perpetually-exasperated magpie (which is an eldritch monstrosity with 6 eyes and a stolen hat in the movie?? I love him???) represents the common working people, looking on with rolling eyes and sighs as the nobility act ridiculous. 

A screenshot from the main Wikipedia article on Kpop Demon Hunters

Their inclusion is straight up a statement: this is a satirical sociopolitical commentary cartoon, just like the minhwa were. It makes subtle yet clear commentary on everything from the poisonous nature of shame and self loathing, to the weight of being expected to adhere to ancient traditions with no modern understanding, to how women are expected to behave around things like sleep and food (aka sexily) versus how they actually do (dorkily and with a love for dumb, cute, and/or deeply-boring-to-others things,) to toxic masculinity (via the vehicle of the demon boy band,) to the insane expectations of the idol industry (an important note for EJAE, the woman who wrote most of the songs for it and who sings for the purple girl—she tried to become a kpop idol at 26 and was told she was “too old”, so she went into the behind the scenes parts, writing and doing guest vocals for younger kpop idols, until Maggie Kang and Chris Applehans reached out to her and asked if she wanted to write the music and a studio pitch demo for this movie, and she *did* and she went *hard* and gave it her *best*, and….has now become the *single most globally famous vocalist in kpop history* as the lead singer for a *fictional idol group* that has outpaced *every real idol group on earth*, largely on the strength and popularity of the songs she wrote and sung. 🥺😭😭🙌🏼)

A side-by-side pair of images: on the right is a screencap of the animated HUNTR/X from the movie; on the left, in a matching pose, are the live singing voices for HUNTR/X (L-R: Audrey Nuna, EJAE, Rei Ami)

The girls’ weapons are all references (like, intentional, caring, historically *accurate enough for anthropologists to be excited about it* references) to real ceremonial weapons used for cleansings and exorcisms (aka…functionally fighting demons) in Korean mysticism and shamanism.

A screencap from the movie: demons are silhouetted in the dark; the HUNTR/X girls’ 3 spirit weapons glow between them

All the demon types they show in it? Actual specific types of demons from Korean folklore, from dokkaebi, their version of oni/ogres, to “egg-face” demons, to these creepyass fuckin water demons that cry all the time, to the boy band, whose WHOLE NAME IN THE FIRST PLACE IS A PUN—the word “Saja” in Korean and means both “lion” (their public fan symbol, a cute lion’s head, and their fandom tagline is “join the pride!”) and “grim reaper” (their actual job in Korean folklore, to gather the souls of the dead; the latter is what their black outfits in “Your Idol”—aka the “very pointed critique of toxic masculinity song”—are meant to reference.)

A screencap from the movie: a horde of many kinds of demons, waiting expectantly; a water demon in the foreground weeps loudly

The girls each wear norigae (traditional Korean knot charms; a bunch of Asian cultures seem to have some version of them) attached to their clothes somewhere, and *each one is designed completely differently*, to match and visually display their personalities. Everything, down to each of their signature flavors of ramyeon, is so *detailed* and *depth-developing*. 

A fanmade collage image by Nyx Umbra, showing each of the HUNTR/X girls and a close-up of their personalized norigae charms

The *reason* the movie is CG animated (the original concept was more anime-style) is because the directors (Maggie Kang I already mentioned, but the other one is Chris Appelhans, who *is* a white dude, but don’t write him off: he’s married to a Korean-American woman, Maurene Goo—an accomplished creative in her own right—and *clearly* really cares about portraying the culture in a thoughtful way) wanted to be able to use motion capture and CG’s minute details to be able to exactly mimic the specific *mouth movements* endemic to a culture of people who grew up pronouncing things through the lens of the Korean language. 🥺🥺 And it’s *visibly apparent*—if you watched Arden Cho (she played Kira, the kitsune girl) in Teen Wolf, you can *see her distinct facial movements and expressions* in the purple girl’s face. (The scene I most distinctly noticed it in is the one where the purple girl gets knocked over in slow motion; her being-knocked-down “oh no” face is *exactly* the same as her voice actress’s.) WHAT. The freakin CARE. 🥺😭🙌🏼😭🤌🏼✨

A screenshot from the Wikipedia article on Kpop Demon Hunters

And then the COLOR CODED SYMBOLISM. 😭🙌🏼💖

The girls’ mentor charges them with completing a magical working, a shield spell between the human and demon realms, that’s been in the works for generations—but which *their* generation is supposedly going to be able to be the one to manifest (without explaining why; clear satire of the “the next generation will solve things” attitude prevalent among elder generations as the new ones come to adulthood.) 

A screencap from the movie: the first hunters weave the original (blue) Honmoon

This completed shield spell will supposedly turn the current magical barrier (shown by rippling blue-pink-purple lines like strings laid across the landscape) gold—this promise symbolizing the pressure from elders and society to try to solve everything and achieve unattainable perfection. 

A screencap from the movie: Celine instructs the young HUNTR/X girls on the Honmoon and their mission to turn it golden

The girls manage to summon flashes of golden perfection to the normal shield spell, but a full, perfect, golden transformation just *doesn’t come together*, and pushing down their real selves to try and *make* a perfect, golden thing only leads to them hurting themselves, each other, and shattering the original, ancient shield spell completely. 

A screencap from the movie: a flash of gold flows through the lines of the Honmoon

After owning their authentic identities (especially half demon purple girl), they make and replace the shield spell (still shown via shimmering landscape lines) during the final battle, and their fans snap out of their mesmerized-by-evil hypnosis and join in, each lending a glimmer of colorful light to the song and the spell as it’s rewoven from scratch. 

A screencap from the movie: rainbow lights stream from the chests of each fan filling the stadium venue as they sing along to “This Is What It Sounds Like”, the lights flowing together to weave a new Honmoon as the girls sing

When the shield spell reforms, it’s not perfect and golden like their elders told them it was supposed to be, but it’s not the original pink and blue, either—it’s now iridescent rainbow light, shimmering with all the true colors of the people who shaped it. 

A screenshot from the movie: the rainbow Honmoon forms and spreads outwards from the arena where the girls are performing, rippling across the whole world and replacing angry red and pink demonic light with cool blue and rainbows

THEIR SHOES. 

The girl group sings a line in the first song, “heels, nails, blade, mascara / fit check for my napalm era” (Audrey Nuna’s voice goes SO DEEP, it’s SO GAY 😩🙌🏼💖 if I weren’t already sapphic it would TURN ME), but only ONE of them EVER wears actual heels the *whole movie*—the other shoes are all sneakers, flat-soled combat boots, or other sensible footwear. The heels there *are*? Are low, chunky, *sturdy* ankle boots (on pink girl in the final battle.) 

A screencap from the movie: a view of all 3 HUNTR/X girls’ shoes (none of which are high heels)

AT NO POINT. DOES ANYONE. FIGHT DEMONS. IN. HIGH. HEELS. 🥳🤌🏼✨

A screencap from the movie: Rumi hurtles, shoe-first, towards the ground, kicking out at enemies as she goes, the sensible treads on the sole of her boot glowing hot pink

(And, as somebody who grew up on Buffy and Totally Spies and the original She-Ra and even Sailor Moon and all those other 90s things, watching and wondering why the *fuck* they were all teetering around in heels when they could EASILY *have shoes with stable balance*? That is HEALING. 😌)

…but yeah.

That’s the deal. 😆🤷🏻‍♀️

I could keep going. Pretty much forever. But this post will run out of the ability to let me add more to it without it crashing the app very soon. 😆

But you get the idea: this movie? I love it. 💖

A screencap from the movie: Bobby, surrounded by cheering fans, looks touched and delighted, hands to his chest, as he watches his girls reunite and succeed and save the world and themselves

It’s very much a story about (and Maggie Kang is quietly begging for people to *realize* that it’s a story about) being a queer/trans/disabled/fat/addict/mentally ill/otherwise “non-traditional” and “unacceptable” person in your home culture, (using Korea, and specifically Kpop, as an example framing device, but it’s not something that is, or is *meant* to be, exclusive to just Korea—it’s a global issue, but especially in Asian cultures in general, with people commonly deleting themselves over unresolved shame,) 

A screenshot of text from the main Wikipedia article on Kpop Demon Hunters

and trying to figure out how to get your parents/guardians to even let *you* accept all of yourself, let alone get *them* to accept it, let alone get them to *love* it in a way that makes you *feel loved*,

and trying to figure out how much of your authentic self is okay, or even just *safe*, to share with your friends and life partners without it making them hate or even hurt you,

and trying to tell the difference between being attracted to someone and knowing if they’re trustworthy,

and trying to learn how to live in your own skin/with your own identity, even when it feels wrong, even just to you, when you’re alone with yourself. 

A screencap from the movie: Mira turns to face the camera, looking cautiously hopeful, a golden beam of light from an open door shining on her face

I could never have imagined this movie would be such an incredible, intricate, life-changing thing to experience, but I’m so, so glad I took the chance and watched it. Doing so has widened and enriched my world so much. 💖


A couple Kpop and Korean terms it’s helpful to know in advance of watching the movie: 

⭐️ maknae – this basically means “little sibling” in Korean, and is a term used for the youngest member of a kpop group, who is viewed as cute and young/little and is expected to be immature and cutesy compared to the others.

A screencap from the movie: Zoey wears a giant heart mask on her head, holding her hands up in a heart, while making a silly face

(Zoey is the maknae in Huntrix, and Baby Saja is the maknae in the Saja Boys.)

⭐️ visual – this is a term for the member of a Kpop group who is considered the most traditionally and impressively attractive (by Korean standards); the visual is usually the member of the group whose image is used to sell things like perfume/cologne, lingerie/boxers, lipstick/razors or other sultry brand collaborations.

A screencap from the movie: Mira gives her hair a blowout while singing and falling from an airplane

(Mira is the visual for Huntrix; Abs/Abby is the visual for the Saja Boys.) 

⭐️ saja – the word “saja” in Korean has two meanings: 

the first is “lion”, which is why the Saja Boys’ band logo is a lion head, and why they call their fan club “the pride”;

A screencap from the movie: Bobby stares at a Saja Boys’ light stick

the second is the association with the “jeoseung saja,” the grim reapers of Korean folklore, whose traditional job is to (usually peacefully) collect the souls of the dead and gather them to the underworld.

A screencap from the movie: Abby Saja beckons to fans as they give up their souls to Gwi-Ma through him

This double meaning is clearly intentional, as the Saja Boys wear traditional jeoseung saja/Korean reaper outfits while performing their final song, “Your Idol”.

⭐️ hoobae – this is Korean for “mentee” or “underclassmen”; Rumi (purple hair) refers to the Saja Boys as Huntrix’s “hoobaes” when they’re forced onto camera on the Play Games With Us segment—this was her basically claiming that the Saja Boys were tied to Huntrix somehow, and implying that Huntrix was showing them the ropes as idols and approved of them, as an excuse for why the girls had showed up to the set. 

A screencap from the movie: HUNTR/X smile sheepishly, caught by Jinu and put on TV

(This is later used to taunt Huntrix, when the Saja Boys’ fan club has swelled and they have killed bunches of people due to their fame and access—which Huntrix accidentally helped them achieve by trying to kill them and then getting pushed onto TV instead and claiming the boys as their hoobaes when Jinu spotted them—when they thank Huntrix and say they “couldn’t have done it without their support.”)

A screencap from the movie: a jeoseung saja leans out of a portal and sucks the soul from an unsuspecting fan

⭐️ honmoon – a compound word created for the movie, which literally translates from Korean as “soul gate,” which is appropriate, as it’s the barrier keeping the demon world separate from the human one, like a gate.

A screencap from the movie: the Honmoon weighs down on the demons like a heavy blanket, keeping them blocked from our world

It is created with soul energy (which the Huntrix girls take in the form of small contributions of energy from each of their fans during concerts—depicted as glowing light issuing from each fan’s chest—and weaving them together into the Honmoon.

A screencap from the movie: fans’ chest glow with light as they begin to connect with the song being performed

However, in the case of Jinu’s final sacrifice, he visibly gives Rumi his *entire soul* to consume as he disappears, which she accepts, and uses to transform her sword into a much bigger one, as well as strengthen herself and the Honmoon as she turns to face Gwi-Ma.) 

A screencap from the movie: Jinu’s soul flows from his body into Rumi’s as he disintegrates under the blast from Gwi-Ma

⭐️ when excited, Zoey shouts something that sounds like “kata, kata, kata!” but is actually “gaja, gaja, gaja!” – “gaja” is a Korean expression that means “let’s go!” so she’s just excitedly urging the group forward. 

A screencap from the movie: Mira and Zoey run towards the stage doors excitedly, Zoey shouting the above-mentioned phrase

⭐️ Gwi-Ma – not a real Korean folkloric/mythological figure! Created just for the movie! His name means “ghost” + “demon” in Korean. 

A screencap from the movie: Gwi-Ma’s fiery face looms huge and angry

Kpop Demon Hunters: meaningful art or genAI slop?

So, yesterdayish, a post announcing the launch of OpenAI in Korea started making the rounds online. This post also said that one of the creators of the song “Soda Pop” from KPop Demon Hunters had asked ChatGPT for advice on how to make it “more bubbly” while writing it.

the post in question from yesterday

…A lot of the fandom imploded over it—largely with outrage and disgust, which helped a tiny bit of the sting, because at least I wasn’t alone in my dismay—myself very much included.

a screenshot of a few consecutive posts from different Bluesky accounts posting yesterday and expressing distress and/or disdain at the idea of genAI having been used in Kpop Demon Hunters

Mine was a fairly quiet implosion.
I might’ve heard a little piece of my heart crack ominously, like ice, at the idea that one of my favorite pieces of media of all time might be tainted by cheaters using stolen work. 🥲

I thought, said, and posted things like, “I feel nauseous and betrayed” and “how miserably appropriate that we find out the demon boy bands’ songs actually are made from stealing the souls’ work of actual artists.”

A lot of other fans imploded in a different way—almost like they were embarrassed, and trying to distance themselves from their previous unbridled enthusiasm for the movie. I saw lots of posts and comments to the effect of “I always thought that song seemed soulless”, or “I never liked that one”, or “I didn’t get the hype anyway”, or “always was a vapid song”, or “I always hated that earworm.”

A collage of a few of the posts in the KPDH tag on Bluesky yesterday

I…do not have the ability to turn on a dime like that. 😬🤷🏻‍♀️

Much as I’d like to drop anything that might have a chance of genAI bot-rot slop in it, much as I’d swear I heard my heart crack at the idea that my favorite movie might be tainted with it, I can’t pretend for a second that I don’t think the movie and the songs in it didn’t all do a fantastic job at what they set out to do.

Because look, the thing is, yeah, “Soda Pop” is kind of shallow, poppy, earworm crap.
…it’s also very clearly that on purpose.

I can’t listen to a song and enjoy it without looking up and drilling down into the lyrics—with a background in both anthropology and poetry, that sort of thing is my jam.
And the thing is, for what it is and what it’s trying to do, “Soda Pop” is perfect.

Like with “Your Idol”, the Saja Boys’ songs embody a lot of the most toxic aspects of “traditional” relationships, and the lyrics of both are straight up portraits of abusive codependency.
I didn’t mind that “Soda Pop” was a little insipid, that’s the point—it’s satire of the gross and weirdly dehumanizing songs aimed at girls that boy bands have been churning out since they came into existence. (ex: that deeply creepy One Direction song with “you don’t KNOW you’re beautiful, that’s what MAKES you beautiful” ie “hey girl, your low self esteem is what makes you attractive to me, so definitely don’t develop or display any confidence in yourself!” 🤢)

I don’t love the song as a song, it’s literally about wanting to consume your partner to sustain yourself, but as social commentary in musical form, I thought—and honestly, whether AI is really involved or not, I can’t stop thinking—that it was making a really insightful and self-aware joke (not a “ha ha” joke, a satirical joke about power dynamics, much like the minhwa pieces featuring the tiger and magpie were in their own time) about how soulless and predatory that whole pop scene often is/can easily be, to the point where, in the movie, literal demons can sing about wanting to consume the audience, and the audience doesn’t notice anything strange, just laps it up and thinks it’s the cutest thing ever.

a screenshot from the Wikipedia article on KPDH, including a picture of a tiger and magpie minhwa

The possibility that AI made its way into a movie that feels so cleverly, lovingly, and intricately handcrafted makes me feel sick, but I can’t just…act retroactively like I didn’t and don’t think it did a fantastic job at what it was trying to do. 🤷🏻‍♀️ I can’t pretend it didn’t absolutely slap as both a fun movie and an actual piece of meaningful art, even if admitting I love something that might’ve been created in ways that are fundamentally opposed to my moral compass feels gross and humiliating.

I went to bed last night with a heavy heart at the idea that somehow, these creators, whose so clearly lovingly-woven creation I adore so much, used AI (and therefore stolen work from other creators) to make the movie.
I’ve watched it literally hundreds of times now; I have spent hours looking up new little facets of things I notice in it each time, things that turn out to have cultural significance, in a way that teaches me things when I go to look them up.
The level of attention to detail, the loving intricacy, all the layers of ancient and pop culture, in this movie are so impressive—I kept thinking that it feels too human for AI to have touched much of it, but the nauseating question lingered in my head: if one songwriter on the team used it, where else did genAI creep in? What else in this work did it taint?

Eventually, I slept.

…and then I woke up today to find out that the whole thing was likely entirely a hoax. 🤪

today’s post, kindly sent to me by a mutual who saw me fretting about this on Bluesky

It was seemingly based on either an accidental mistranslation of an article or an intentional one to get more hype for AI in Korea—the situation isn’t entirely clear yet. 🤷🏻‍♀️

a screenshot of a post discussing the possibility of an AI mistranslation of the original Korean article into English

I definitely breathed a sigh of relief anyway.

a screenshot of a Reddit megathread about this topic

But a part of me also still worries that, even if this one thing wasn’t true, we’ll find out that genAI did taint some other part of it, or that the idea of it being a hoax will turn out, itself, to be a hoax. 😬😓

a screenshot of a Bluesky post summarizing the situation and then a meme saying “the internet was a mistake”

My trust feels once-bitten; a seed of worry has been planted.

a screenshot of a post on Bluesky summarizing the likely misinformation issue and observing the fast spread of misinformation

My comfort movie is no longer quite as comfortable—and probably never will be again, at least unless the creators come forward with a formal statement that genAI wasn’t used.

a screenshot of a post on Bluesky of a user expressing a desire for the KPDH team to make a statement on whether or not the OP was a mistranslation

I spiraled a little when I realized that we’re likely never going to get to take in and enjoy a piece of art again without having to second-guess if it’s actual art from actual people, or if it’s slop made of stolen art from thousands of people, chewed up and spat out in our faces.
I hope more movies start taking a stand and including the “no generative AI was used in the making of this film” thing in their credits. Knowing no artists were stolen from in the making of something matters.

I have come to accept that, at least in this instance, I probably can’t know for sure. 😮‍💨

Maybe they did ask ChatGPT how to make the song “sound more bubbly”; I don’t have proof one way or the other.


But what I can do, and have done over the last few months, is read a decent bit into the background of a lot of the people who worked on this movie, and about the fact that many of them have been waiting a very long time to be able to make this movie—to have the platform, the tools, and be given the chance to say what they wanted to say and show what they wanted to show.

The thing is, I sincerely cannot imagine THAT team—


The team who spent like 4 years crafting this movie (and however many before that dreaming up the things that eventually became this movie), this fantasy that is an absolute love song and homage to Korean culture as what it is in the now, both full of meaningful ancient heritage and simultaneously on the cutting edge of so many things, from tech to pop music—

a screenshot from the Wikipedia article on the production of KPDH

This piece of absolute art that says, like an adult child to a grandparent, “I love you so much, and this is not to hurt or disrespect you, but some old traditions and expectations, especially how we handle things like fear and shame, have to change as we grow and change”—

a screenshot of the Wikipedia article on KPDH, discussing some of the movie’s themes

The team that understood their industry and audience so well that the Saja Boys’ songs from it have even taken off in real life in the same order as they did in the movie, with “Soda Pop” luring a lot of otherwise-disinterested folks in with its innocent poppy vibes first, and “Your Idol” sealing the deal with its own diabolically insightful appeal later—

a screenshot of part of the Wikipedia article on KPDH, discussing the characters’ journeys through their costumes’ visuals

The team that designed intricate norigae for each of the HUNTR/X girls to reflect their personalities, and gave each of them a different, historically and spiritually significant, demon-fighting weapon; who bothered to give each Saja Boy a different type of shoe that reflects their personas in the “Your Idol” scene; who have talked in interviews about the fact that they actually bothered to make sure to capture distinctly Korean facial expressions, especially mouth movements, as well as subtle linguistic mismatches, that are specifically created by speaking Korean as a first language

a screenshot from the Wikipedia article on KPDH discussing the traditional Korean elements of the characters’ costumes
another screenshot from the Wikipedia article on KPDH, discussing animating the mouth shapes of Korean-speaking characters

I cannot imagine THAT team being like, “oh, actually, yeah, let’s let the robotic theft machine make our masterpiece instead.” 😒

That feels…ridiculous. 🤷🏻‍♀️

The level of attention to detail, the loving intricacy, all the layers of ancient and pop culture, in this movie…it feels too human for AI to have touched much of it. It would be such a waste—of all their skills, and of the opportunity.
Moreover, it would be an admission from every artist who used it that they didn’t have the skill or dedication to actually make the art they worked so hard to get a chance to make.
If a couple people who worked on it ran a question or two about it past ChatGPT, or used another of the thievery machines in some way, that sincerely sucks. I hope they didn’t.

But even if a few did, it still feels to me like all the fundamental and meaningful parts of this creation were made by actual human beings expressing things about their cultures, lives, and experiences. If any bot-rot did touch it, it could, at most, have only done so on a superficial level, once its substance was already well-formed.

So, I can’t know if some of the folks working on it were slimy lil art thieves, no—but I can and do know that the core creation that I love has been in the works since before the genAI bot-rot boom, and the team who made it did so because they spent their lives actively wanting to make art and tell meaningful stories.

To me, that suggests that a hefty majority of those people—who made it to where they are in their fields before genAI was available, btw (and therefore likely had to spend years actually developing and refining their creative skills instead of pretending that entering a prompt is a creative skill—are not going to have wasted finally having a platform to express themselves and tell their story by just giving that opportunity away to an incompetent art theft machine instead.
Maybe we’ll find out otherwise, but. 🤷🏻‍♀️ Call me an optimist. 😮‍💨🤞🏻✨

a screencap from KPDH in which Derpy is hopefully nudging Jinu’s hand, trying to get him to take the bracelet he got with Rumi